By Gina Nuqui, executive summarized by Andromeda

wedding services

Many businesses compete to captivate customer’s attention everyday, making it hard for you to communicate your messages effectively. Like all other businesses, your wedding services need to reach out to as many people as possible. This can be done by promoting your services through various communication channels like television, radio, and print. The key to achieving effective communication is by keeping all things simplified, straightforward, and concise.

• Answer questions. Aside from promoting your services, your marketing medium should also provide answers to make it beneficial and valuable for customers. Instead of keeping clients guessing, provide answers to their questions. Whether you are inviting clients to attend your bridal fair or to try your wedding services, you must supply all essential information so as not to mislead them.

• Engage your readers. Engaging your clients to read your marketing copy is as important as attracting their attention. Once you captivate their attention, you must motivate them to continue reading on. Make your message friendly and conversational instead of trying to sound like a serious and boring business professional. Photos work wonders to any marketing medium, so use wedding photos that sell. Give your clients a clear picture of what your wedding services can offer them to pique their interest.

wedding services

• Create distinction for your business. In this crowded business industry, you must learn how to differentiate yourself. Come up with an innovative marketing campaign and send your message in a unique and memorable way. Focus on the features of your business that other wedding services do not offer. For instance, you can put emphasis on your out-of-the-box wedding invitation designs. Provide clients with samples of your unique work as proof of the quality service you offer. Opt for online printers that provide quality wedding envelope printing and postcard invitations. Professional printers print wedding envelopes and postcard invitations perfect for presenting your sample designs to clients.

wedding-services

Communicating with your clients comes easy if you are armed with the appropriate marketing tools and are able to send your message to the right people. Remember that simplified communication works better than long and complicated marketing message. Always think of yourself as a client so you’ll know what communication strategy works for them.

Checkout my other guide on Wedding Reception.

By Gail Vince, executive summarized by Andromeda

wedding-planning

At long last he has said those magic words ‘will you marry me’. You are now engaged. The wedding date has been set. What now?

Here are a few tips to help you organize and plan your wedding to ensure nothing is forgotten or left behind.

You have been to the local newsagent and bought the latest bridal magazine. There are pages and pages of photos of beautiful wedding dresses, rings, shoes and accessories and it is full of ads on what to buy and where to buy it. There is some information on what the requirements are at a wedding but not enough for you to really get started.

Start planning your special day now, get organized instead of rushing, and have the wedding of your dreams.

Careful planning will enable you to truly enjoy every moment of your Wedding Day. Arrangements for a large conventional wedding should ideally commence between 8 – 12 months prior to the wedding date. In saying this, weddings have been planned in as little as 6 weeks and have been very successful. By using a wedding timetable (this is a list of to do’s) you can follow a list of time frames to complete tasks, 12, 6, 3 and 2 months before, 6 weeks before, 2 weeks before and 1 week before the big day.

Don’t forget delegation! Family and friends love to help for special occasions so use them. Bounce ideas off them, get their opinion, you don’t have to act on their advice however more ideas are better than none to be able to make an informed decision.

wedding-research

Research and systems

When doing your research you will collect large amounts of; information, photos, samples, receipts and business cards, therefore you will need to create a system to keep all your wedding details in the one place.

It may be a ring binder with tabs for each category, or an expansion file where you are able to quickly locate information. Some of the categories may include; Wedding Dress, Men’s Attire, Bridesmaid Dresses, Catering, Reception, Photography, Florist, Wedding Vehicles, Music, etc.

You could also create a scrapbook and cut images from magazines, print them off websites, insert photo’s you may have taken or photo’s from other peoples weddings. With a scrapbook you will be able to see how items work together to help you coordinate the theme of your wedding. Hints and tips can be noted, for example, place a disposable camera on each table (these are the shots you wouldn’t normally get) and place your guests name on both sides of their name card so other guests know who is sitting at the table.

Keep a list of the most important aspects of your wedding; the venue, the entertainment and your wedding dress. When you feel you are getting bogged down with all irrelevant details, refer back to what are the most important aspects of your special day.
Budget

Set a budget and stick to it! Weddings can be beautiful and fashionable without costing a fortune. By carefully budgeting, prioritizing and the assistance from family and friends you can have a wedding that is as good as any of the celebrity weddings at a third of the cost.

You may wish to open a bank account specifically for wedding expenses. This way you can keep track of all your expenses. Choose an account which offers a high interest rate on balances to get the best from your account and you may then be able to include those items that you thought you couldn’t afford from the interest.

Guest List

Start by writing down all the people you know. Then start a separate list from the people on the first list who are important to you, the people who you really want to share your special day. Then continue to fine tune your list until you are at a number which is within your budget. Remember, for every name you add to your list the more money you will have to spend or you will have to do without in other areas of your planning.

The Latest Wedding Trends

color-wedding-dress

Color! Color! Color! White is out, color is in!

Champagne, ivory, platinum or pink are some of the color replacing the traditional white wedding dress. By using color for the wedding dress this creates endless exciting possibilities as far as the rest of the decor goes. Colorful linen, napkins, tablecloths and chair covers, can be used to enhance the overall theme of your wedding.

Checkout my other guide on Wedding Reception.